In 2016 Guidewire commissioned two parallel surveys, one in the UK and one in Germany, to explore the perspective of young working adults (20-30 years old) towards safeguarding their belongings, their understanding of, and attitude towards insurance. Our aim was to identify the opportunities and challenges for general insurers in providing insurance products and services to this key customer group.
This video, "What young people expect from insurance", is a collection of interviews, highlighting how young adults in the UK regard their online lives and what this means for the future of insurance.
For analysis of Guidewire's "Generation Rent UK survey" click here. You can also view supporting collateral on Guidewire's website by clicking here.
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