Introduction to on-demand insurance

As people get used to buying consumer services through a subscription that can be cancelled - in many cases – at short notice, on-demand insurance has emerged, to allow customers the same flexibility.

This content explores the expectations of consumers in motor insurance, including those in the gig economy, and views from insurers on whether on-demand insurance is a much better – and cheaper – option than traditional cover.

Topics covered:
• Changing consumer needs.
• Making inroads into car insurance.
• Risk considerations and on-demand insurance.
• Annual policies vs usage-based insurance.