Insurance customer centricity is all about data

The insurance industry today faces a host of new challenges, not least of all the increasing regulatory requirements demanding compliance, but notably there is also mounting pressure for insurers to get to know their customers better. In today’s digital world, customers in every market expect an intuitive and seamless experience.

Whilst the insurance industry has been slower than others to embrace digital transformation and the technologies that can facilitate a seamless customer journey and improved customer retention, there is now a greater understanding than ever before of the importance of being a customer-led business.

This blog highlights why the industry’s ability to become truly customer-centric depends on its willingness to embrace modern database technology, whilst overhauling legacy systems.