Advancements in technology and changing customer expectations are the battleground for the intensely competitive insurance industry. Changing market dynamics are prompting insurance providers to take their customer proposition to the next level.
As a specialist property insurance broker, First2Protect is taking steps to implement a digital-centric operations strategy in order to thrive in this market.
Not only does the company want to ensure it maintains its position, it wants to grow its share of the market and be recognised as the best property insurance broker in the UK. The cornerstone of this vision is to launch a new online channel through which customers will be able to buy insurance and self-serve their existing policy.
This case study looks at how First2Protect leveraged Intelligent Automation and deployed Blue Prism Cloud’s digital workforce to achieve its goals.