Transforming private healthcare insurance from repair to prevention

While NHS satisfaction levels have plummeted over recent years, according to the most recently available data, private medical insurance (PMI) coverage has quietly climbed, growing by £385 million in 2022. This represented an overall market growth of 6.1%, accounting to a total market value of £6.7 billion.

Despite its growing prevalence, private healthcare is not becoming any cheaper. Insurers have flagged premium rises as high as 40%, reflecting a rise in both the volume of claims made, and their associated medical costs.

With both living and employer costs on the rise, this article highlights how health insurers can leverage value-added extras such as subsidised fitness memberships to drive overall engagement and better healthcare outcomes.