Organisations have been known to spend billions of pounds on marketing campaigns and promotional work, to then sit back and enjoy the ensuing profits in the face of fuming competitors. Following publication of the 2015 London Matters report, it became clear that the London Market had no such strategy to continue pulling in its own profits well into the future.
The final part of Post’s research into the London Market delves into how the City can beat global competition and stay relevant in the digital future.
Topics covered:
• Future proofing.
• Telling the London story.
• Embracing new technologies.
• Regulation and governance.
• Consolidation.
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