As well as expecting to be able to buy insurance online quickly and easily, Millennials are much more likely to share their views online. Getting it wrong can cost an insurer its reputation.
This article looks at how motor insurers can engage with Millennials to improve customer retention and build a relationship with this increasingly influential group.
Topics covering:
• Relationship benefits.
• Data enrichment.
• Millennials and insurance: In numbers.
• Changing customer demands.
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