Conversations for tomorrow: The new face of marketing
Marketing is changing – for good and for the better. Stakeholder expectations have been reset, and brands are expected to act responsibly, sustainably, and to provide real value to individuals as well as societies.
In the newest edition of our quarterly journal, 'Conversations for tomorrow', we consult over 20 thought leaders, including business executives, entrepreneurs, academics, and our own experts, to discuss the issues that reflect the new face of marketing and lay out how CMOs can begin to prepare themselves to meet these challenges.
What we have found is that purpose-led organisations are winning – consumers feel gratitude toward companies that have “given back” during the ongoing health crisis and prioritise such organisations when considering purchases. More broadly, the last couple of years have demonstrated that cultivating emotional bonds and trust with customers is both critical and uniquely challenging in a more distanced world.
New modes of interaction have also emphasised real-time data as the marketer’s biggest asset. But despite its clear utility, it remains underutilised by marketing organisations, and upskilling and rebuilding around data has become an urgent priority. Finally, collaboration has become indispensable, extending to customers and new partners as CMOs look to navigate the new face of marketing.
Download this content to find out more.
Topics covered include:
• The changing face of marketing.
• Striking a chord with customers.
• Elevating your brand through effective collaboration.
• Creating value through data ecosystems.
• Why CMOs need to partner with consumer psychologists.
• Driving growth through marketing-led innovation.
• Driving the premium brand.
• How brands can ride the influencer wave.
• How CMOs can drive us towards a more sustainable world.
• Rebranding for the new marketplace.
• Understanding your customers without getting invasive.
• Data-driven and real-time marketing.