The joy of CX: Why better customer experience has so much appeal for the insurance industry
Limited touchpoints are making it difficult for insurers to build bonds with their customers and are adversely affecting the customer experience.
Based on input from industry leaders and 1,000 consumers, this whitepaper focuses on how insurers can improve the customer experience and the importance of providing a slick call centre experience.
Topics covered:
• How to give customers what they want.
• How to avoid a bad customer experience.
• Improving interactions and customer touchpoints.
• Which insurance consumers are prepared to pay more for a better customer experience?
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