Five steps to accelerate insurance product innovation

In this digital age, opportunities and threats are often different sides of the same coin. Customers are less loyal and more demanding; competitors are entering the industry with radical ideas unburdened by legacy systems or mind-sets. Disruption is inevitable and insurers must decide whether they will be among the disruptors or one of their casualties.

Insurance companies are racing to digitise their businesses, and one of the biggest opportunities is the introduction of innovative new insurance products through digital channels.

This guide focuses on five steps to accelerate insurance product innovation.