With more than five million SMEs in the UK and a recent warning that up to 40% of these may be underinsured, it is time for the insurance industry to step up and start tackling this rising problem.
Giving SMEs more information about their sums insured is one way insurers can address underinsurance but there are many more services insurers can offer.
In this video, Allianz' SME customer experience manager Harriet Conway and Michele Bacchus, research and special projects editor for Post, discuss how insurers can better serve the needs of their SME customers.
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