There are a number of reasons why engineering insurance policies may have been undersold in the past. One reason is that many customers may have mistakenly viewed these covers as luxuries they can do without. Another reason is that many brokers may steer clear of this area of insurance altogether, fearing its complexities.
This article sheds light on how Zurich’s Engineering combined product offers a straightforward solution for brokers to capitalise on cross-selling opportunities and forge better, longer-lasting relationships with their customers.
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