SMEs: Protecting your public face

It is one thing having a dissatisfied client running a business down to a friend in the pub; it is quite another if they air their grievances to the world on social media. But many SMEs just do not pay enough attention to these online conversations.

The stats outline why it is so important for companies to build and protect a good reputation, but incredibly, 40% of SMEs do not monitor what people are saying about them online, according to research from Zurich's Risk Index. It is hardly ground-breaking to link positive customer reviews to increased sales, but a lot of SMEs have not taken the time to find out how they are perceived online.

In this article, Edward Murray highlights why brokers are a key part of the fight to help SME clients protect how they are perceived online.

Topics covered:
• Digital footprint.
• Crisis management.
• Acting quickly.
• Strong online reputations underpin sales for SMEs.