In-depth - Personal lines: The pursuit of leisure

Tapping into hobbies and sporting pursuits can result in profitable business for brokers.

Leisure time is precious, as is the equipment often needed to participate in popular activities such as cycling, golf and photography. Forget mass market, the richest personal lines pickings are specialist.

Produced by LV= in association with Insurance Age, this in-depth highlights some specific opportunities available within the leisure market and how brokers can win and retain business.

Topics covered:
• The importance of increasing visibility and building relationships.
• Placing difficult risks.
• New ideas.
• Are schemes the only option for brokers?
• Opportunities within the cycling market.