How to connect with the Millennial market

The insurance industry is awash with app-based products, innovative insurtech solutions and socially conscious start-ups all geared towards the under-30s, yet penetration into the demographic remains low. Post, in association with GMC software, hosted a roundtable to find out what more the industry can do to address this.

This article provides a summary of the discussion and the key points raised.

Topics covered:
• App offerings.
• Attracting the Millennials.
• Marginalising older customers?