Cross-selling to businesses: A quick guide

Cross-selling is particularly important for brokers when arranging cover for small and medium-sized businesses. However, cross-selling to SMEs presents a number of challenges and recognising where cross-selling opportunities exist is therefore essential.

This quick guide discusses key questions that will get your customers thinking about where they may have gaps in cover – and help boost your chances of cross-selling.

Topics covered:
• Personal accident insurance.
• Business travel insurance.
• Professional indemnity insurance.
• D&O insurance.
• Terrorism insurance.
• Key questions to ask your customers.