The future of affinity insurance in the digital age

The affinity space continues to attract interest from both insurers/brokers and brand partners looking to either tap into new customers or create deeper longer term relationships with existing ones. But what was once a case of simply white labelling existing products does not pass muster anymore.

Affinity relationships have traditionally offered an additional source of income through working with a non-insurance brand to offer cover to its customer base. But with the high street in decline, customers’ retail habits are changing, and these partnerships will have to adapt to this increasingly digital landscape.

So, how are insurers now tailoring their products to better meet the evolving needs of affinity partners and their clients? At a recent roundtable event, industry specialists discussed how insurance providers and affinity partners can work together to provide relevant solutions for customers and seize new opportunities in the digital age.

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