Bad reviews are good for business: Harnessing the power of negative reviews

Bad reviews can help your business – it runs counter to every marketer’s instinct.

You don’t want people saying bad things about your brand, your products or services, and you certainly don’t want to publish that negative feedback on your own site. But the surprising truth?

Bad reviews and other negative feedback bring a host of benefits, from greater customer satisfaction to improved product development. Consumers spend more than five times as long on site when they interact with bad reviews. They trust the reviews they see far more and convert nearly 85% more often.

This whitepaper will show you the benefits bad reviews can bring, and how to deal with negative feedback to transform criticism into extra sales.