Trust in insurance campaign: SMEs - all things unequal

Insurers have traditionally responded to questions about how they treat SMEs with an insistence that they put their welfare at the heart of their processes and ensure they receive the same standards of service as individual policyholders. But, inconveniently, the results of the Financial Conduct Authority’s thematic review of claims handling for SMEs, published in May 2015, suggested otherwise.

This article sheds light on what insurers can do to make SMEs feel more valued.

Topics covered:
• A greater emphasis on the customer journey.
• Highlighting cover conditions and updates.
• Market response to the FCA’s thematic review.