How to meet your customers' insurance expectations now: Beat Elon Musk at his own game

Tesla is in the middle of expanding its direct insurance offer with usage-based policies for customers across more US states. Now, it looks like Ford is following in Tesla's footsteps, launching a similar direct insurance product in partnership with State Farm. It’s only a matter of time before UK car manufacturers follow suit.

Tesla’s usage-based model turns insurance into an asset, actively rewarding customers for brand loyalty and good driving behaviour. In doing so, Musk creates an ‘us and them’ dynamic between Tesla and traditional insurers; the former will reward you, and the latter will punish you.

This content focuses on:
• The implications for the motor insurance industry.
• Why now is the time to embrace UBI.
• The steps motor insurers can take today to kickstart their UBI journeys.
• How to meet your customers’ insurance expectations now.