While there are countless data analytics programs out there — each touting their own benefits and capabilities — all of these systems fall under one comprehensive data umbrella that insurers should know about and utilise. This is business intelligence.
With business intelligence, all organisational data is translated into reports, metrics, and trends that are used to inform all facets of business decision making. There’s so much more to BI than just generating reports and processing data. In insurance business intelligence, there are industry-specific functions that are being transformed, giving carriers a new leg-up in an ever-crowded market.
This blog focuses on eight ways business intelligence is transforming the insurance ecosystem.