Roundtable customer retention: How to use data to keep hold of customers

Insurers love data. Offer it, and they will hoover information up - all the better to price and understand the risks they face. But can it be even more useful than that?

In conjunction with Callcredit, Post brought together nine of the sector's brightest minds in marketing, analytics and e-commerce to ask if data can provide the solution to one of the personal lines world's biggest problems - customer retention.