Strategy
1144 whitepapers and resources
Strategy
Video: Aviva, AIG, XL Catlin and Zurich discuss importance of brand within insurer marketing strategies
Insurers are becoming more sophisticated in their quest to deliver ‘brand value' given the growing number of marketing channels available to deliver their messages. This was one of the conclusions drawn from this latest docu-video produced by Insurance Post in association with Lamb Brand Formula.
Rethinking insurance: How cognitive computing enhances engagement and efficiency
To better understand how the insurance industry can harness the power of cognitive technologies, IBM engaged over 1,500 executives worldwide for its Cognitive Insurance Survey. This report provides an in-depth analysis of that research and highlights how insurers can gain a competitive advantage.
Insurance implications of fracking
This report reviews the current insurance landscape in the event that large-scale hydraulic fracturing is rolled out across the UK. The report reviews the potential risks and associated perils which may arise from fracking activities and provides recommendations for the insurance industry.
Supply chain resilience starts with good data
Most supply chain disruption could be prevented with good use of data, says Adriano Lanzilotto of FM Global.
Video: What young people expect from insurance
Featuring a collection of interviews, this video highlights how young adults in the UK regard their online lives and how this impacts their preferences when it comes to purchasing insurance.
How can the insurance industry maximise marketing spend in a capital constrained era?
Insurance marketing professionals are under increasing pressure to attract new customers and retain existing customers. This article provides a summary of Post’s roundtable where experts discussed the barriers to achieving a single customer view and the opportunities to improve cross-selling.
How customer data can be better leveraged by insurers and brokers
Based on research conducted by Post in association with Visionware, this whitepaper focuses on how insurers and brokers can make better use of policyholder insights to achieve a single customer view and improve cross-selling.
Succession planning management: People business
Insurance Age is pleased to launch a series of articles dedicated to the topic of succession planning in association with Aviva. This article focuses on people business and why keeping clients and staff informed is an important part of any succession plan.
Spotlight claims assistance: Providing claims support
For SMEs, the delays inherent in complex claims can mean coming perilously close to insolvency. What can brokers do to support them through the process? Download’s Post’s spotlight edition to find out more.
Seven takeaways from a discussion with London market technology experts on digital/cultural transformation
Insurance Post recently hosted a roundtable event in association with CSC where technologists discussed the importance of aligning digital transformation with digital change. Produced by Insurance Post’s content director Jonathan Swift, this blog post highlights seven takeaways from the discussion.