Strategy

1141 whitepapers and resources

Strategy

A new playbook for chief marketing officers

Organisations are now aware of just how integral marketing is to business and how much broader the CMO remit has become. But do marketing functions have the capacity to deliver results? This report focuses on the future of marketing and why CMOs should enable real time marketing to drive growth.

Commission vs fees?

The Financial Conduct Authority has implied that it is inevitable fees will replace broker commissions despite wailing, gnashing of teeth and well-intentioned protestations from some in the broker community. Peter Robinson of Prizm Solutions considers the impact of professionalism on the debate.

TechnoVision 2022: Financial services

Capgemini’s annual TechnoVision report covers technology trends and their implications for financial services firms. Featuring real-world examples from the insurance market, this report provides insights into how insurers can successfully navigate the business and technology landscape.