Automation

355 whitepapers and resources

The future of PPC for insurance marketers

PPC is evolving for insurance marketers as AI boosts efficiency and ROI. But success depends on data quality, especially in relation to offline call conversions. This guide sheds light on how AI is reshaping PPC for insurance marketers and why call data holds the key to boosting conversions.

Employment law update

The upcoming changes to employment law in the UK for 2025 are set to bring significant transformations to the workplace and have far-reaching consequences for businesses. John McGrath from ARAG Law summarises the key areas for change and possible consequences for businesses to look out for.